Design is like space exploration—each journey takes us into new worlds where we research and explore, aiming for human-centric solutions that create a balanced way of living.

This is my journey.

Design is like space exploration—each journey takes us into new worlds where we research and explore, aiming for human-centric solutions that create a balanced way of living.

This is my journey.

Design is like space exploration—each journey takes us into new worlds where we research and explore, aiming for human-centric solutions that create a balanced way of living.

This is my journey.

CAMB

I believe that the Design+Technology fusion holds boundless potential for the enhancement of the human experience. Always pushing the boundaries of what's possible.

I believe that the Design+Technology fusion holds boundless potential for the enhancement of the human experience. Always pushing the boundaries of what's possible.

I believe that the Design+Technology fusion holds boundless potential for the enhancement of the human experience. Always pushing the boundaries of what's possible.

I design user experiences to envision and drive innovation with a solid UX understanding and an obsessive eye for visual and interaction detail.

My design development is of the highest quality, and I effectively manage all changes to projects without unduly affecting their stated objectives, benefits, and overall intent.

I design user experiences to envision and drive innovation with a solid UX understanding and an obsessive eye for visual and interaction detail.

My design development is of the highest quality, and I effectively manage all changes to projects without unduly affecting their stated objectives, benefits, and overall intent.

I design user experiences to envision and drive innovation with a solid UX understanding and an obsessive eye for visual and interaction detail.

My design development is of the highest quality, and I effectively manage all changes to projects without unduly affecting their stated objectives, benefits, and overall intent.

I drive a user-centered design philosophy by providing solutions that creatively align with users' needs and business goals. I combine design, technology, and business strategy into a unified discipline powerful enough to propel companies forward.

I drive a user-centered design philosophy by providing solutions that creatively align with users' needs and business goals. I combine design, technology, and business strategy into a unified discipline powerful enough to propel companies forward.

I drive a user-centered design philosophy by providing solutions that creatively align with users' needs and business goals. I combine design, technology, and business strategy into a unified discipline powerful enough to propel companies forward.

(CREW)

Gerardo Cambronero

SENIOR UX DESIGNER

"Aspire to Inspire, Before You Expire"

Gerardo Cambronero

SENIOR UX DESIGNER

"Aspire to Inspire, Before You Expire"

Gerardo Cambronero

SENIOR UX DESIGNER

"Aspire to Inspire, Before You Expire"

(EXPERIENCE)

Start

01/2021

End

06/2024

Halliburton

Worked closely with product owners and Agile development teams, offering leadership and expertise in UX/UI design best practices. Implemented a Figma workflow that integrated interactive prototyping. This approach improved team communication and expedited user-story grooming during sprint reviews, increasing the number of items addressed and reducing the number of questions.

My role was instrumental in guiding the UX development of iCem® cementing SaaS products and Cementing Equipment applications. Additionally, I created the styling guide and design standards documentation for iCem® X (cementing next-generation software) and developed interactive prototypes for the new UI layouts. As part of the iCem® family, I designed and deployed several desktop and mobile applications, such as CEMLive®, Cloud3D®, and iCem RT-Viewer®. These applications, including iCem® and its associated tools, are widely adopted in global oil and gas cementing. 

Initiated and directed utilizing UX design methodologies for several other projects, including the Cementing Equipment Quoting Tool. I mentored new designers and showed them how to build the application's foundation using research methods, user stories, and journey maps. This application was developed to give field and warehouse personnel a more efficient solution for creating and delivering equipment price quotes to customers in real time. The new workflow reduced quoting time by 30% and significantly improved communication between field sales and warehouse operators, enhancing overall reliability and efficiency.

Start

01/2021

End

06/2024

Halliburton

Worked closely with product owners and Agile development teams, offering leadership and expertise in UX/UI design best practices. Implemented a Figma workflow that integrated interactive prototyping. This approach improved team communication and expedited user-story grooming during sprint reviews, increasing the number of items addressed and reducing the number of questions.

My role was instrumental in guiding the UX development of iCem® cementing SaaS products and Cementing Equipment applications. Additionally, I created the styling guide and design standards documentation for iCem® X (cementing next-generation software) and developed interactive prototypes for the new UI layouts. As part of the iCem® family, I designed and deployed several desktop and mobile applications, such as CEMLive®, Cloud3D®, and iCem RT-Viewer®. These applications, including iCem® and its associated tools, are widely adopted in global oil and gas cementing. 

Initiated and directed utilizing UX design methodologies for several other projects, including the Cementing Equipment Quoting Tool. I mentored new designers and showed them how to build the application's foundation using research methods, user stories, and journey maps. This application was developed to give field and warehouse personnel a more efficient solution for creating and delivering equipment price quotes to customers in real time. The new workflow reduced quoting time by 30% and significantly improved communication between field sales and warehouse operators, enhancing overall reliability and efficiency.

Start

09/2020

End

09/2021

Orkestry

Directed the design and development of the first application deployed by the company, successfully launching it as an Apple Store seller. The application’s (FollowUpNOW®) goal was to create a messaging and communication platform that centralized all contacts into one application, providing a dedicated foundation for a single marketplace for mentors and proteges to collaborate.

Conducted thorough research and exploration, focusing on discovering and advancing emerging technologies tailored to implementing user-centered design, enriching user experiences, and refining human-machine interactions and provided services seamlessly integrating user experience and user-centered design into multiple platforms, optimizing applications and user interfaces for enhanced functionality, usability, and engagement. Combine a deep understanding of users with solid business acumen and the ability to drive an excellent Product Development Life Cycle (PDLC) that shapes product strategy.

Start

09/2020

End

09/2021

Orkestry

Directed the design and development of the first application deployed by the company, successfully launching it as an Apple Store seller. The application’s (FollowUpNOW®) goal was to create a messaging and communication platform that centralized all contacts into one application, providing a dedicated foundation for a single marketplace for mentors and proteges to collaborate.

Conducted thorough research and exploration, focusing on discovering and advancing emerging technologies tailored to implementing user-centered design, enriching user experiences, and refining human-machine interactions and provided services seamlessly integrating user experience and user-centered design into multiple platforms, optimizing applications and user interfaces for enhanced functionality, usability, and engagement. Combine a deep understanding of users with solid business acumen and the ability to drive an excellent Product Development Life Cycle (PDLC) that shapes product strategy.

Start

08/2020

End

01/2021

TATA Consulting

As a contracted professional specializing in UX design, I worked within the financial and banking sectors and focused on refining e-commerce and providing SaaS solutions. As a liaison for the Citi Bank Mexico office, I collaborated seamlessly with a diverse team of UX designers and developers. I played a vital role in enhancing Citi Bank's mobile and web-based services through effective remote collaboration, contributing significantly to the elevated user experience across their digital platforms.

Start

08/2020

End

01/2021

TATA Consulting

As a contracted professional specializing in UX design, I worked within the financial and banking sectors and focused on refining e-commerce and providing SaaS solutions. As a liaison for the Citi Bank Mexico office, I collaborated seamlessly with a diverse team of UX designers and developers. I played a vital role in enhancing Citi Bank's mobile and web-based services through effective remote collaboration, contributing significantly to the elevated user experience across their digital platforms.

Start

01/2020

End

03/2020

ABS Nautical Systems

Championed ideation and actively collaborated in developing SaaS products and business applications for the international shipping industry, consistently advocating for an optimal user experience. Implemented 3D interactive graphics into the UI to graphically communicate ship status to deck forces, engineering, and vessel crew.

Established comprehensive design guidelines and specifications to ensure uniform development across all platforms and applications. Unified the design language of a suite of applications to make them more intuitive by using the same features and similar functionality whenever fitting.

Start

01/2020

End

03/2020

ABS Nautical Systems

Championed ideation and actively collaborated in developing SaaS products and business applications for the international shipping industry, consistently advocating for an optimal user experience. Implemented 3D interactive graphics into the UI to graphically communicate ship status to deck forces, engineering, and vessel crew.

Established comprehensive design guidelines and specifications to ensure uniform development across all platforms and applications. Unified the design language of a suite of applications to make them more intuitive by using the same features and similar functionality whenever fitting.

Start

08/2016

End

06/2020

Global Ocenic INC

As a full-time contractor, I played a crucial role in technology development. Contributed to many areas, such as computer-aided drawing (CAD), graphic design, Web Content Management (CMS), technical writing for patent filings, manufacture, and prototype construction and testing. I also provided and created marketing materials and web content related to all the technologies developed by the company, including engineering drawings, graphics, illustrations, and computer simulations.

My marketing materials were crucial in helping the company secure funding from investors. The CEO continues to use these materials, and in 2023, they played a vital role in securing a $15 million investment after my technology VR simulation was presented to stakeholders and investors.

Start

08/2016

End

06/2020

Global Ocenic INC

As a full-time contractor, I played a crucial role in technology development. Contributed to many areas, such as computer-aided drawing (CAD), graphic design, Web Content Management (CMS), technical writing for patent filings, manufacture, and prototype construction and testing. I also provided and created marketing materials and web content related to all the technologies developed by the company, including engineering drawings, graphics, illustrations, and computer simulations.

My marketing materials were crucial in helping the company secure funding from investors. The CEO continues to use these materials, and in 2023, they played a vital role in securing a $15 million investment after my technology VR simulation was presented to stakeholders and investors.

Start

01/2015

End

06/2016

Ensign Energy Services

Leveraged human factors techniques and applied human-centered design principles to elevate the user-machine experience. Crafted innovative digital and physical interfaces and prototypes for a new control console design of Ensign's Next Generation ADR 1500-S class drilling rig fleet. Developed intuitive interactions, expediting the learning curve for new users, enhancing ongoing training effectiveness, and ultimately bolstering on-site safety and warning response.

Start

01/2015

End

06/2016

Ensign Energy Services

Leveraged human factors techniques and applied human-centered design principles to elevate the user-machine experience. Crafted innovative digital and physical interfaces and prototypes for a new control console design of Ensign's Next Generation ADR 1500-S class drilling rig fleet. Developed intuitive interactions, expediting the learning curve for new users, enhancing ongoing training effectiveness, and ultimately bolstering on-site safety and warning response.

(SERVICES)

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UX|UI DESIGN

I integrate Agile methodologies into my work to ensure an iterative and collaborative process, always prioritizing user-centered design and accessibility. I begin by creating wireframes that map out the structure and flow of a digital product, ensuring that every element meets user needs and is accessible to all.


Once the wireframes are in place, I develop high-fidelity prototypes that are both interactive and visually detailed. These prototypes enable effective user testing and provide a realistic preview of the final product, helping to identify any potential accessibility issues early on.


Communication is central to my approach. I engage regularly with team members, stakeholders, and users to gather insights, share progress, and refine designs. By focusing on user-centered design and clearly explaining my decisions, I ensure that the product is both effective and inclusive, allowing everyone involved to be aligned and informed throughout the project.

UX|UI DESIGN

I integrate Agile methodologies into my work to ensure an iterative and collaborative process, always prioritizing user-centered design and accessibility. I begin by creating wireframes that map out the structure and flow of a digital product, ensuring that every element meets user needs and is accessible to all.


Once the wireframes are in place, I develop high-fidelity prototypes that are both interactive and visually detailed. These prototypes enable effective user testing and provide a realistic preview of the final product, helping to identify any potential accessibility issues early on.


Communication is central to my approach. I engage regularly with team members, stakeholders, and users to gather insights, share progress, and refine designs. By focusing on user-centered design and clearly explaining my decisions, I ensure that the product is both effective and inclusive, allowing everyone involved to be aligned and informed throughout the project.

UX|UI DESIGN

I integrate Agile methodologies into my work to ensure an iterative and collaborative process, always prioritizing user-centered design and accessibility. I begin by creating wireframes that map out the structure and flow of a digital product, ensuring that every element meets user needs and is accessible to all.


Once the wireframes are in place, I develop high-fidelity prototypes that are both interactive and visually detailed. These prototypes enable effective user testing and provide a realistic preview of the final product, helping to identify any potential accessibility issues early on.


Communication is central to my approach. I engage regularly with team members, stakeholders, and users to gather insights, share progress, and refine designs. By focusing on user-centered design and clearly explaining my decisions, I ensure that the product is both effective and inclusive, allowing everyone involved to be aligned and informed throughout the project.

INDUSTRIAL DESIGN

I create functional and aesthetically pleasing products by brainstorming ideas, conducting research, and using CAD software to develop 3D models. I collaborate with engineers and marketers to ensure my designs are manufacturable and cost-effective.


I focus on user-centered design, making products intuitive and comfortable while also considering sustainability. From concept to final production, I manage the process to ensure the final product meets the vision and deadlines.

INDUSTRIAL DESIGN

I create functional and aesthetically pleasing products by brainstorming ideas, conducting research, and using CAD software to develop 3D models. I collaborate with engineers and marketers to ensure my designs are manufacturable and cost-effective.


I focus on user-centered design, making products intuitive and comfortable while also considering sustainability. From concept to final production, I manage the process to ensure the final product meets the vision and deadlines.

INDUSTRIAL DESIGN

I create functional and aesthetically pleasing products by brainstorming ideas, conducting research, and using CAD software to develop 3D models. I collaborate with engineers and marketers to ensure my designs are manufacturable and cost-effective.


I focus on user-centered design, making products intuitive and comfortable while also considering sustainability. From concept to final production, I manage the process to ensure the final product meets the vision and deadlines.

SPACE ARCHITECTURE

In my work, I blend UX and Industrial Design with Space Architecture to create intuitive, user-friendly interfaces and environments for space missions. I focus on designing systems that are not only functional but also efficient and easy to use under the extreme conditions of space.


By integrating my design knowledge and experience into space architecture, I ensure that both the digital interfaces and physical structures I design are optimized for human interaction, enhancing safety, productivity, and overall mission success.


My goal is to create seamless experiences that support human life in the most challenging environments, where every interaction must be intuitive, efficient, and fail-proof.

SPACE ARCHITECTURE

In my work, I blend UX and Industrial Design with Space Architecture to create intuitive, user-friendly interfaces and environments for space missions. I focus on designing systems that are not only functional but also efficient and easy to use under the extreme conditions of space.


By integrating my design knowledge and experience into space architecture, I ensure that both the digital interfaces and physical structures I design are optimized for human interaction, enhancing safety, productivity, and overall mission success.


My goal is to create seamless experiences that support human life in the most challenging environments, where every interaction must be intuitive, efficient, and fail-proof.

SPACE ARCHITECTURE

In my work, I blend UX and Industrial Design with Space Architecture to create intuitive, user-friendly interfaces and environments for space missions. I focus on designing systems that are not only functional but also efficient and easy to use under the extreme conditions of space.


By integrating my design knowledge and experience into space architecture, I ensure that both the digital interfaces and physical structures I design are optimized for human interaction, enhancing safety, productivity, and overall mission success.


My goal is to create seamless experiences that support human life in the most challenging environments, where every interaction must be intuitive, efficient, and fail-proof.