Design is like space exploration—each journey takes us into new worlds where we research and explore, aiming for human-centric solutions that create a balanced way of living.
This is my journey.
Design is like space exploration—each journey takes us into new worlds where we research and explore, aiming for human-centric solutions that create a balanced way of living.
This is my journey.
Design is like space exploration—each journey takes us into new worlds where we research and explore, aiming for human-centric solutions that create a balanced way of living.
This is my journey.
I believe that the Design+Technology fusion holds boundless potential for the enhancement of the human experience. Always pushing the boundaries of what's possible.
I believe that the Design+Technology fusion holds boundless potential for the enhancement of the human experience. Always pushing the boundaries of what's possible.
I believe that the Design+Technology fusion holds boundless potential for the enhancement of the human experience. Always pushing the boundaries of what's possible.
I drive a user-centered design philosophy by providing solutions that creatively align with users' needs and business goals.
I combine design, technology, and business strategy into a unified discipline powerful enough to propel companies forward.
(ABOUT)
(EXPERIENCE)
Start
11/2024
End
Present
ExxonMobil - UX Design Lead
Designing intuitive interfaces and workflows to streamline complex tasks, enabling users to focus on critical challenges rather than their tools.
Leverage user research insights to inform innovative designs, ensuring alignment with user needs and business goals.
Communicating design concepts through sketches, wireframes, and prototypes to effectively convey ideas and iterate on solutions.
Developing a centralized application for factors analysis to improve KPI performance and material variance assessment across 28 business domains.
Enabling efficient financial data analysis with features for factor creation, modification, and integration of actionable insights to forecast improved performance.
Building tools that produce standardized forecast reports, unifying analysis processes and enhancing decision-making capabilities.
Delivering enterprise-level solutions that combine user-centered design principles with technical expertise to address complex business challenges effectively.
Start
11/2024
End
Present
ExxonMobil - UX Design Lead
Designing intuitive interfaces and workflows to streamline complex tasks, enabling users to focus on critical challenges rather than their tools.
Leverage user research insights to inform innovative designs, ensuring alignment with user needs and business goals.
Communicating design concepts through sketches, wireframes, and prototypes to effectively convey ideas and iterate on solutions.
Developing a centralized application for factors analysis to improve KPI performance and material variance assessment across 28 business domains.
Enabling efficient financial data analysis with features for factor creation, modification, and integration of actionable insights to forecast improved performance.
Building tools that produce standardized forecast reports, unifying analysis processes and enhancing decision-making capabilities.
Delivering enterprise-level solutions that combine user-centered design principles with technical expertise to address complex business challenges effectively.
Start
01/2021
End
06/2024
Halliburton - Senior UX Designer
Figma Workflow Implementation: Developed and integrated a Figma workflow that enhanced team communication and streamlined user-story grooming, leading to increased efficiency during sprint reviews.
Guided UX Development: Played a key role in the UX development of iCem® cementing SaaS products and associated applications, significantly contributing to their adoption in the global oil and gas industry.
Styling Guide Creation: Created a comprehensive styling guide and design standards documentation for iCem® X, ensuring consistency and quality in design across the platform.
Interactive Prototypes: Developed interactive prototypes for various applications, including CEMLive®, Cloud3D®, and iCem RT-Viewer®, improving usability and user engagement.
Efficiency Improvement: Initiated the use of UX design methodologies in projects like the Cementing Equipment Quoting Tool, reducing quoting time by 30% and enhancing communication between sales and warehouse teams.
Start
01/2021
End
06/2024
Halliburton - Senior UX Designer
Figma Workflow Implementation: Developed and integrated a Figma workflow that enhanced team communication and streamlined user-story grooming, leading to increased efficiency during sprint reviews.
Guided UX Development: Played a key role in the UX development of iCem® cementing SaaS products and associated applications, significantly contributing to their adoption in the global oil and gas industry.
Styling Guide Creation: Created a comprehensive styling guide and design standards documentation for iCem® X, ensuring consistency and quality in design across the platform.
Interactive Prototypes: Developed interactive prototypes for various applications, including CEMLive®, Cloud3D®, and iCem RT-Viewer®, improving usability and user engagement.
Efficiency Improvement: Initiated the use of UX design methodologies in projects like the Cementing Equipment Quoting Tool, reducing quoting time by 30% and enhancing communication between sales and warehouse teams.
Start
09/2020
End
09/2021
Orkestry - Creative Director
User-Centered Research: Conducted in-depth user research and usability testing to inform the design of FollowUpNOW®, ensuring the application met the needs of its target audience and facilitated meaningful connections between mentors and proteges.
Cross-Functional Collaboration: Fostered collaboration between design, development, and marketing teams to ensure a cohesive product vision and effective launch strategy, resulting in a successful market entry.
Brand Development: Played a key role in establishing the brand identity for Orkestry, aligning the application’s design language with the company's mission to enhance mentorship and communication.
Feature Expansion: Initiated and designed additional features based on user feedback, significantly improving user engagement and satisfaction within the application.
Agile Methodology Implementation: Advocated for Agile design practices within the team, improving the workflow and enabling quicker iterations based on user feedback.
Training and Mentorship: Mentored junior designers, sharing best practices in user experience design and fostering a culture of continuous learning and improvement within the team.
Market Research: Conducted competitive analysis and market research to identify trends and opportunities, positioning FollowUpNOW® effectively within the marketplace.
Performance Metrics: Established key performance indicators (KPIs) to measure user engagement and satisfaction, using insights to drive ongoing design improvements
Start
09/2020
End
09/2021
Orkestry - Creative Director
User-Centered Research: Conducted in-depth user research and usability testing to inform the design of FollowUpNOW®, ensuring the application met the needs of its target audience and facilitated meaningful connections between mentors and proteges.
Cross-Functional Collaboration: Fostered collaboration between design, development, and marketing teams to ensure a cohesive product vision and effective launch strategy, resulting in a successful market entry.
Brand Development: Played a key role in establishing the brand identity for Orkestry, aligning the application’s design language with the company's mission to enhance mentorship and communication.
Feature Expansion: Initiated and designed additional features based on user feedback, significantly improving user engagement and satisfaction within the application.
Agile Methodology Implementation: Advocated for Agile design practices within the team, improving the workflow and enabling quicker iterations based on user feedback.
Training and Mentorship: Mentored junior designers, sharing best practices in user experience design and fostering a culture of continuous learning and improvement within the team.
Market Research: Conducted competitive analysis and market research to identify trends and opportunities, positioning FollowUpNOW® effectively within the marketplace.
Performance Metrics: Established key performance indicators (KPIs) to measure user engagement and satisfaction, using insights to drive ongoing design improvements
Start
08/2020
End
01/2021
Citi Bank - Senior UX Designer
Improved User Experience: Collaborated with cross-functional teams to enhance Citi Bank’s mobile and web services, resulting in a measurable increase in user satisfaction.
Remote Collaboration Facilitation: Acted as a liaison for the Citi Bank Mexico office, effectively coordinating design efforts and ensuring alignment with user needs across geographical boundaries.
E-commerce Refinement: Focused on refining e-commerce platforms, improving transaction flows and user interactions, leading to increased customer engagement.
Usability Testing Leadership: Led usability testing sessions that provided valuable insights, driving iterative improvements in the design process.
Start
08/2020
End
01/2021
Citi Bank - Senior UX Designer
Improved User Experience: Collaborated with cross-functional teams to enhance Citi Bank’s mobile and web services, resulting in a measurable increase in user satisfaction.
Remote Collaboration Facilitation: Acted as a liaison for the Citi Bank Mexico office, effectively coordinating design efforts and ensuring alignment with user needs across geographical boundaries.
E-commerce Refinement: Focused on refining e-commerce platforms, improving transaction flows and user interactions, leading to increased customer engagement.
Usability Testing Leadership: Led usability testing sessions that provided valuable insights, driving iterative improvements in the design process.
Start
01/2020
End
03/2020
ABS Nautical Systems - UX Analyst
3D Interactive Graphics Implementation: Championed the integration of 3D interactive graphics into the UI, enhancing communication of ship status to crew members.
Design Guidelines: Established comprehensive design guidelines and specifications to ensure uniform development across all platforms and applications.
Design Languange: Unified the design language of a suite of applications to make them more intuitive by using the same features and similar functionality whenever fitting.
Start
01/2020
End
03/2020
ABS Nautical Systems - UX Analyst
3D Interactive Graphics Implementation: Championed the integration of 3D interactive graphics into the UI, enhancing communication of ship status to crew members.
Design Guidelines: Established comprehensive design guidelines and specifications to ensure uniform development across all platforms and applications.
Design Languange: Unified the design language of a suite of applications to make them more intuitive by using the same features and similar functionality whenever fitting.
Start
08/2016
End
06/2020
Global Oceanic INC - Chief Design Consultant
Innovative Technology Development: Spearheaded the development of cutting-edge technologies, including computer-aided design (CAD) systems and virtual reality simulations, enhancing project visualization and client presentations.
Comprehensive Technical Documentation: Created detailed technical documentation and user manuals for developed technologies, ensuring clarity and usability for clients and stakeholders.
Stakeholder Engagement: Actively engaged with stakeholders throughout the development process, gathering feedback to refine products and ensure alignment with market needs.
Prototype Testing: Led prototype construction and testing, facilitating iterative improvements based on real-world feedback, which significantly increased product reliability and performance.
Funding Acquisition: Developed marketing materials and simulations that were instrumental in securing a $15 million investment, showcasing the impact of effective design on business growth.
Market Positioning Strategy: Assisted in formulating a strategic marketing plan that highlighted the unique aspects of the technologies, helping to differentiate the company in a competitive market.
Client Training Programs: Designed and implemented training programs for clients to ensure effective utilization of developed technologies, enhancing customer satisfaction and retention.
Collaboration with Cross-Functional Teams: Worked closely with engineers, marketing teams, and project managers to align design goals with technical feasibility and business objectives.
Sustainability Initiatives: Contributed to the development of environmentally friendly technologies and processes, aligning with industry trends towards sustainability and responsible resource management.
Start
08/2016
End
06/2020
Global Oceanic INC - Chief Design Consultant
Innovative Technology Development: Spearheaded the development of cutting-edge technologies, including computer-aided design (CAD) systems and virtual reality simulations, enhancing project visualization and client presentations.
Comprehensive Technical Documentation: Created detailed technical documentation and user manuals for developed technologies, ensuring clarity and usability for clients and stakeholders.
Stakeholder Engagement: Actively engaged with stakeholders throughout the development process, gathering feedback to refine products and ensure alignment with market needs.
Prototype Testing: Led prototype construction and testing, facilitating iterative improvements based on real-world feedback, which significantly increased product reliability and performance.
Funding Acquisition: Developed marketing materials and simulations that were instrumental in securing a $15 million investment, showcasing the impact of effective design on business growth.
Market Positioning Strategy: Assisted in formulating a strategic marketing plan that highlighted the unique aspects of the technologies, helping to differentiate the company in a competitive market.
Client Training Programs: Designed and implemented training programs for clients to ensure effective utilization of developed technologies, enhancing customer satisfaction and retention.
Collaboration with Cross-Functional Teams: Worked closely with engineers, marketing teams, and project managers to align design goals with technical feasibility and business objectives.
Sustainability Initiatives: Contributed to the development of environmentally friendly technologies and processes, aligning with industry trends towards sustainability and responsible resource management.
(SERVICES)
UX|UI DESIGN
I integrate Agile methodologies into my UX process to ensure a collaborative, iterative approach that always prioritizes user-centered design and accessibility.
I begin by creating wireframes that outline the product’s structure and flow, ensuring each element addresses user needs and is accessible to all.
Once the wireframes are solid, I move on to developing high-fidelity, interactive prototypes that enable thorough user testing and provide a realistic view of the final product. This helps identify potential accessibility issues early on.
Communication is central to my workflow. I consistently engage with team members, stakeholders, and users to gather insights, share progress, and refine designs.
By focusing on user-centered design and clearly articulating my decisions, I ensure everyone involved is aligned, informed, and that the product we create is both effective and inclusive.
UX|UI DESIGN
I integrate Agile methodologies into my UX process to ensure a collaborative, iterative approach that always prioritizes user-centered design and accessibility.
I begin by creating wireframes that outline the product’s structure and flow, ensuring each element addresses user needs and is accessible to all.
Once the wireframes are solid, I move on to developing high-fidelity, interactive prototypes that enable thorough user testing and provide a realistic view of the final product. This helps identify potential accessibility issues early on.
Communication is central to my workflow. I consistently engage with team members, stakeholders, and users to gather insights, share progress, and refine designs.
By focusing on user-centered design and clearly articulating my decisions, I ensure everyone involved is aligned, informed, and that the product we create is both effective and inclusive.
UX|UI DESIGN
I integrate Agile methodologies into my UX process to ensure a collaborative, iterative approach that always prioritizes user-centered design and accessibility.
I begin by creating wireframes that outline the product’s structure and flow, ensuring each element addresses user needs and is accessible to all.
Once the wireframes are solid, I move on to developing high-fidelity, interactive prototypes that enable thorough user testing and provide a realistic view of the final product. This helps identify potential accessibility issues early on.
Communication is central to my workflow. I consistently engage with team members, stakeholders, and users to gather insights, share progress, and refine designs.
By focusing on user-centered design and clearly articulating my decisions, I ensure everyone involved is aligned, informed, and that the product we create is both effective and inclusive.
UX COACH
I provide personalized one-on-one coaching and comprehensive instruction in UX design, emphasizing a competitive skill set to create innovative interfaces, enhance user experiences, and promote efficient collaboration within product teams.
This immersive online course covers essential topics in user experience research and user interface design, including User-Centered design, user interface development, visual prototyping, and wireframing. Visit www.xcelux.com for more info.
UX COACH
I provide personalized one-on-one coaching and comprehensive instruction in UX design, emphasizing a competitive skill set to create innovative interfaces, enhance user experiences, and promote efficient collaboration within product teams.
This immersive online course covers essential topics in user experience research and user interface design, including User-Centered design, user interface development, visual prototyping, and wireframing. Visit www.xcelux.com for more info.
UX COACH
I provide personalized one-on-one coaching and comprehensive instruction in UX design, emphasizing a competitive skill set to create innovative interfaces, enhance user experiences, and promote efficient collaboration within product teams.
This immersive online course covers essential topics in user experience research and user interface design, including User-Centered design, user interface development, visual prototyping, and wireframing. Visit www.xcelux.com for more info.
INDUSTRIAL DESIGN
My Mechanical Engineering & Industrial Design background significantly shape my approach to design by grounding me in a user-centered, problem-solving mindset.
I'm skilled at creating prototypes and iterating on designs based on real feedback, a process that mirrors my work in physical product design.
My aesthetic sensibility, combined with a deep understanding of usability, human-machine interaction, and ergonomics, helps me create digital (and physical) experiences that are both functional and visually engaging.
Having collaborated closely with engineers in industrial design, I also bring a practical approach to balancing creativity with technical feasibility in every project.
INDUSTRIAL DESIGN
My Mechanical Engineering & Industrial Design background significantly shape my approach to design by grounding me in a user-centered, problem-solving mindset.
I'm skilled at creating prototypes and iterating on designs based on real feedback, a process that mirrors my work in physical product design.
My aesthetic sensibility, combined with a deep understanding of usability, human-machine interaction, and ergonomics, helps me create digital (and physical) experiences that are both functional and visually engaging.
Having collaborated closely with engineers in industrial design, I also bring a practical approach to balancing creativity with technical feasibility in every project.
INDUSTRIAL DESIGN
My Mechanical Engineering & Industrial Design background significantly shape my approach to design by grounding me in a user-centered, problem-solving mindset.
I'm skilled at creating prototypes and iterating on designs based on real feedback, a process that mirrors my work in physical product design.
My aesthetic sensibility, combined with a deep understanding of usability, human-machine interaction, and ergonomics, helps me create digital (and physical) experiences that are both functional and visually engaging.
Having collaborated closely with engineers in industrial design, I also bring a practical approach to balancing creativity with technical feasibility in every project.
Space Architecture
My master's in Space Architecture has deeply influenced my design career by honing my ability to solve complex, multidisciplinary problems with a forward-thinking, innovative mindset.
Designing for space requires balancing functionality, extreme constraints, and human-centered design—skills that translate seamlessly into any design project. It has taught me to push creative boundaries, consider how environments shape user behavior, and leverage cutting-edge technology to craft intuitive, impactful experiences.
This unique perspective allows me to approach design with a visionary mindset, always looking for ways to innovate and enhance user interactions.
Space Architecture
My master's in Space Architecture has deeply influenced my design career by honing my ability to solve complex, multidisciplinary problems with a forward-thinking, innovative mindset.
Designing for space requires balancing functionality, extreme constraints, and human-centered design—skills that translate seamlessly into any design project. It has taught me to push creative boundaries, consider how environments shape user behavior, and leverage cutting-edge technology to craft intuitive, impactful experiences.
This unique perspective allows me to approach design with a visionary mindset, always looking for ways to innovate and enhance user interactions.
Space Architecture
My master's in Space Architecture has deeply influenced my design career by honing my ability to solve complex, multidisciplinary problems with a forward-thinking, innovative mindset.
Designing for space requires balancing functionality, extreme constraints, and human-centered design—skills that translate seamlessly into any design project. It has taught me to push creative boundaries, consider how environments shape user behavior, and leverage cutting-edge technology to craft intuitive, impactful experiences.
This unique perspective allows me to approach design with a visionary mindset, always looking for ways to innovate and enhance user interactions.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
SaaS Case Study (Freelance).
l.e.a.p
Space Architecture & Systems Engineering.
Lunar lava tubes
Space Architecture & Mission Design.
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
SaaS Case Study (Freelance).
l.e.a.p
Space Architecture & Systems Engineering.
Lunar lava tubes
Space Architecture & Mission Design.
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
SaaS Case Study (Freelance).
l.e.a.p
Space Architecture & Systems Engineering.
Lunar lava tubes
Space Architecture & Mission Design.
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
SaaS Case Study (Freelance).
l.e.a.p
Space Architecture & Systems Engineering.
Lunar lava tubes
Space Architecture & Mission Design.
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
Software as a Service (SaaS).
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
Software as a Service (SaaS).
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
Software as a Service (SaaS).
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
Software as a Service (SaaS).
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
Software as a Service (SaaS).
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
Software as a Service (SaaS).
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
Software as a Service (SaaS).
astros app
UI Design Study.
orkestry
Design Direction (Case Study).
grocefy
Service Design (Case Study).
mdweb
Web Design (Freelance).
mdworks
Software as a Service (SaaS).
astros app
UI Design Study.